Writer’s choice
December 16th, 2022
Read the attached paper entitled “Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter”, and answer the following questions.
1. What are the research questions investigated in this article?
2. What are the major findings reported in this article?
3. What are the major implications for marketing managers and/or consumers?
4. What have you learned from the data and methods?
Hints:
1. There is no need to focus on the methodology part, especially its math and formulas.
2. The goal is to show how researchers get insights from data – in this case, sentiment analysis using social media data.
3. It should be no more than 1 single page. I’m expecting very concise answers.
