Writer’s choice

Author: Andrew Newman

May 9th, 2022

For this project, you are required to visit and shop (purchasing is optional) at 3 different businesses that sell products and/or services to others. Take note of the things that you see and hear and how salespeople interact with you in the store. Were you greeted upon arrival? How was the appearance of the store? Did the salespeople work to convert you from a browser to a purchaser? What was the customer service experience like? Did the salesperson do anything to turn you into you a loyal, lifetime customer?

Write a report about the three businesses you visit and how each tried to bridge you from shopper to buyer. Think about the characteristics of a successful salesperson that have been discussed so far in this course and compare your experience with real salespeople to them.

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