Writer’s choice

In this context, please identify two (2) competing companies stating who you believe will “win” (and/or lose) in the years ahead. It is strongly suggested that the two competing companies you select are publicly traded, meaning that, by law, they are required to report sales and earnings results. You should also avoid selecting operating divisions within parent companies, as the parent company may not provide very detailed information on its subsidiaries. For instance, Victoria’s Secret is an operating unit within L Brands Inc., which is a publicly traded company.
Outline Directions: The submitted outline will allow you to organize your thoughts for the final paper. The outline is due in Unit 3. Your outline should contain the following:

• Title page
• Page numbers (the title page is page 0)
• An executive summary or abstract
• Headers for each section (“Introduction,” “Company X’s Three Management Principles,” etc.)
• An intro paragraph telling us what this paper is about
• For Company A/B:
• Brief introduction
• Mission statement
• Target consumer
• Geographic market
• List of references, in APA format
o Should include Hoover’s and company website for both
In-text parenthetical citations for every fact and quote

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