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Project: Students will identify a specific human resource related problem faced by an organization and how it was resolved. You need to identify the company (McDonald’s) on how they faced the problem of Low employee morale.

1. Prepare a report which should include the following:
a. Define the problem faced by the company (Low employee morale). (2 pages)
b. Describe the solution adopted by the company (McDonald’s). (2 pages)

Students will be required to submit an 4-page written report. The report should be 1-inch all-around margins, double space, and Times New Roman 12-point font.

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International Marketing (MKTG410)
Unit 4 – Individual Project
Unit: International Marketing Plans

In addition to organizing sections of the marketing plan that you have been working on for your expansion, you do the following this week:
Add the marketing plan section, which should include the following:
• Identify 1 promotional strategy and advertising message that you recommend to differentiate your particular brand.
• Establish where the product will be available, naming at least 3 distribution outlets, with one being an online storefront.
• Develop the pricing strategy.
Develop your client’s international marketing plan. It’s time to polish the international marketing plan from Weeks 1–3. The plan will include the following sections:
• Executive Summary: This summarizes major points of the plan.
• Introduction: Include a brief explanation of the company, product, and the country chosen for global expansion.
• Cultural Analysis: Briefly describe how the product fits your selected country’s culture.
o Include the following information about expansion into your particular country:
 Geographic Research
 Target Market Population and Demographics
 Economic Research
 Legal Research
 Political Research
 Government Considerations
 Language Considerations
• Competitive Analysis: Include information about the brand’s competition.
o The 4 Ps of marketing
o Industry information
• Marketing Plan
o Marketing Objective
o Global Positioning Strategy
o Product Differentiation
o Advertising and Promotional Strategy
o Distribution Strategy
o Pricing Strategy
• References and Appendices

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