Continuing in the role of a marketing professional who has been tasked with using the study of consumer behavior to develop and effective marketing and communication strategy for a client, refer back to the brand research you have completed in previous assignments. Conduct additional research related to brand marketing communication. Locate three to five examples of radio, television, and Internet advertising examples used by the brand. Provide links to each example and explain the following in a 250-word summary.
Summarize the primary media and messaging used by the brand.
Discuss how these marketing communications help the consumer learn, form, and change attitudes related to the brand.
Explain how the brand attempts to affect consumer behavior through these marketing communication strategies.
APA style is not required, but solid academic writing is expected.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
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