Writer’s choice

Author: Andrew Newman

November 9th, 2021

The purpose of this assignment is to utilize keywords effectively to help a website rank organically and perform optimally in online advertising.

Think about Lopes Active Apparel Co., the fitness training apparel for men and women who engage in high intensity activities, from the Topic 2 assignment. Develop a list of 20 potential keywords the organization could target in search engine optimization and online advertising. Utilize the “Keywords Everywhere” website and “Keywords “Everywhere Guide” topic resource to help you compile your list. In 250 words, justify your keyword selections and explain what factors were considered in selection of the keywords to ensure that the website will rank organically in search engines and perform optimally in online advertising to reach the sweet spot customer.

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