For your initial post, consider the scenario presented in the final project. Choose one part of the process ( transportation), and discuss what data you would need to analyze to inform business decisions and why.
CASE OF STUDY
Milestone One Prompt:
QSO 320 Final Project Business Scenario
The Vinho Winery in Lodi, California produces about one million cases of wine a year. It sells its wine wholesale to four independent wine distributors: Riverside, CA; Oakland, CA; Portland, OR; and Seattle, WA. They produce three varieties of wine: Ruby Red, Murky White, and Whole-Earth Organic. The grapes used to produce the three varieties differ, and their production volumes (augmented by grapes bought from other growers) must be planned at least a year in advance of being pressed into wine. The wine must be aged a year before being sold.
Vinho Winery advertises their wines in the areas surrounding their four independent wine distributors, and the cost of this marketing is included in the wine production costs. Vinho contracts with a private trucking company to move full truckloads of wine. A full truck will consist of 24 pallets of wine, totaling 2,688 cases (16,128 bottles). The minimum shipment they will sell is a pallet of wine (112 cases), and they contract out delivery of the pallets unless the cost will exceed the cost of using one of their private trucking company’s trucks. Vinho has brokers arrange cargo to be carried on the return trip (backhaul) to avoid having their trucks return empty and needing to pay for the round trip. Since little Lodi is not a major transportation destination, only part of the return trip can be used. (For example, the return from Seattle can be used to move cargo from Seattle to Eureka, but not all the way to Lodi). Vinho Winery was recently bought by a private equity firm, and they want an assessment of current operations. Once completed, they want plans to optimize operations. You are the management consultant who will conduct the assessment and develop the plans. You will be required to create and program spreadsheets for your analysis and conclude with summary statements.
Milestone Three Prompt:
For the Lodi Winery, you have been asked by management to examine the data collected and analyzed in the previous modules. The objective is for you to help management decide on the right mix of wine bottles to sell based on newly derived profit information while considering the limitations of the particular types of grapes available for production.
While doing more research on wine production, you realize that it takes 3.5 pounds of grapes to make a bottle of wine. In addition, you already were provided the price per bottle that the distributors are paying for each variety of wine:
Price for Red Wine ($) Price for White Wine ($) Price for Organic Wine ($) 7.50 8.00 12.00
After discussing wine production with the operations manager, you also learn that the wineries that supply the grapes to produce the above types of wine can produce up to a total of 200,000 pounds of grapes for a six-month supply of wine bottles for the three markets, with the following expected
distribution constraints based on types of grapes. Note that current market demand will not support more than the below constraints for each type:
Red wine ceiling White wine ceiling Organic wine ceiling
22,000 bottles 24,000 bottles 12,000 bottles
Note that the production cost per bottle remains the same as before, that is, 32% of sales or revenue for red wine, 42.5% of sales for white wine, and 52.5% for organic wine. With additional information you have gathered, you are now ready to determine the optimum production mix to maximize profit.
Balakrishnan, N., Render, B., & Stair, R. (2013). Managerial decision modeling with spreadsheets (3rd
ed.). Upper Saddle River, NJ: Pearson Education, Inc.
Lawrence, J., & Pasternack, B. (2002). Applied management science: Modeling, spreadsheet analysis, and
communication for decision making (2nd ed.). Hoboken, NJ: John Wiley & Sons, Inc.