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International Marketing (MKTG410)
Unit 5 – Individual Project
Unit: Evaluation and Monitoring the International Marketing Plan
Deliverable Length: 2,000–3,000 words

Assignment Description
1. Review the recommendations of your instructor and peers about your key assignment draft. Make revisions based on their suggestions. Then, add the following to your final draft:
o Evaluation
 Measuring Effectiveness
o Final Recommendations
 Conclusion
2. Finalize your executive summary as well. Add the summary to highlight key points of the plan.

Note:
Recommendations from instructor and peers:
Make sure to put References in APA format and in alphabetical order and I did not complete the Marketing Plan section of the project, the sections listed below was not completed.
Advertising and Promotional Strategy
Distribution Strategy
Pricing Strategy
Unit 4 order #15813

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