Overview: Uncovering organizational inefficiencies is the first step to optimizing performance. In order to determine what inefficiencies exist, you need to perform a data analysis. A good place to start is with sales. You have to know what data to analyze as well as how to use specific tools for data analysis. Using the IF function, pivot tables, pie charts, bar charts, and histograms can help you isolate and organize specific data in a way that makes it easier to read. Studying measures of central tendency can also help reveal important information. After you discover where inefficiencies in sales exist, you need to be able to articulate the impact this has on the organization.
Prompt: For this assignment, you will use the Vinho Winery Case Study and other course resources to review raw data sets that summarize the production, sales, and distribution of wine. You will need to analyze the various types of wine and different distribution centers to determine their financial impacts on the organization’s total revenue. All of your analyses need to be submitted in an annotated Excel file, and each analysis needs to include a rationale.
Specifically, the following critical elements must be addressed:
A. Using a pivot table, determine the percentage of wine varieties sold from each distribution center. Illustrate your results in the form of a pie chart. Hint: Create a pivot table using the data spreadsheet as its basis.
B. Generate a labeled bar chart that illustrates the sum of wine varieties sold to each distribution center.
C. Using a pivot table, calculate the total amount of revenue generated for each distribution center. Illustrate your results on a bar chart. Hints: Production
cost data is provided in the Costs and Distances tab. Make sure you don’t mix your units of measurement (i.e., pallets, cases, or bottles).
D. Using the IF function, calculate the central tendencies (mean, median, and mode) of shipment volume for each distribution center. Illustrate your results
in a table. (Do NOT use a pivot table or manually identify each cell to be evaluated.)
E. Analyze the frequency of shipment by size using a histogram. Use the following bin sizes (number of pallets): 72, 48, 24, 18, 12, 6, 3, 1.
F. Create a shipment histogram to show the distribution of shipments for Portland and Riverside. Use the same bin sizes as you did in Part E. Hint: Use the
alphabetical sort for the destination column, and select Data Analysis to plot the frequency of pallet shipments using the bin sizes listed for the two
G. Provide a summary statement that describes the inefficiencies in the organizational sales analysis. In your response, explain why this information is
important for influencing management decisions.
Guidelines for Submission: Your assignment must be submitted using the Case Study Data Set Microsoft Excel document. Use 11-point Calibri font.
Milestone One Prompt:
QSO 320 Final Project Business Scenario
The Vinho Winery in Lodi, California produces about one million cases of wine a year. It sells its wine wholesale to four independent wine distributors: Riverside, CA; Oakland, CA; Portland, OR; and Seattle, WA. They produce three varieties of wine: Ruby Red, Murky White, and Whole-Earth Organic. The grapes used to produce the three varieties differ, and their production volumes (augmented by grapes bought from other growers) must be planned at least a year in advance of being pressed into wine. The wine must be aged a year before being sold.
Vinho Winery advertises their wines in the areas surrounding their four independent wine distributors, and the cost of this marketing is included in the wine production costs. Vinho contracts with a private trucking company to move full truckloads of wine. A full truck will consist of 24 pallets of wine, totaling 2,688 cases (16,128 bottles). The minimum shipment they will sell is a pallet of wine (112 cases), and they contract out delivery of the pallets unless the cost will exceed the cost of using one of their private trucking company’s trucks. Vinho has brokers arrange cargo to be carried on the return trip (backhaul) to avoid having their trucks return empty and needing to pay for the round trip. Since little Lodi is not a major transportation destination, only part of the return trip can be used. (For example, the return from Seattle can be used to move cargo from Seattle to Eureka, but not all the way to Lodi). Vinho Winery was recently bought by a private equity firm, and they want an assessment of current operations. Once completed, they want plans to optimize operations. You are the management consultant who will conduct the assessment and develop the plans. You will be required to create and program spreadsheets for your analysis and conclude with summary statements.
Milestone Three Prompt:
For the Lodi Winery, you have been asked by management to examine the data collected and analyzed in the previous modules. The objective is for you to help management decide on the right mix of wine bottles to sell based on newly derived profit information while considering the limitations of the particular types of grapes available for production.
While doing more research on wine production, you realize that it takes 3.5 pounds of grapes to make a bottle of wine. In addition, you already were provided the price per bottle that the distributors are paying for each variety of wine:
Price for Red Wine ($) Price for White Wine ($) Price for Organic Wine ($) 7.50 8.00 12.00
After discussing wine production with the operations manager, you also learn that the wineries that supply the grapes to produce the above types of wine can produce up to a total of 200,000 pounds of grapes for a six-month supply of wine bottles for the three markets, with the following expected
distribution constraints based on types of grapes. Note that current market demand will not support more than the below constraints for each type:
Red wine ceiling White wine ceiling Organic wine ceiling
22,000 bottles 24,000 bottles 12,000 bottles
Note that the production cost per bottle remains the same as before, that is, 32% of sales or revenue for red wine, 42.5% of sales for white wine, and 52.5% for organic wine. With additional information you have gathered, you are now ready to determine the optimum production mix to maximize profit.
Balakrishnan, N., Render, B., & Stair, R. (2013). Managerial decision modeling with spreadsheets (3rd
ed.). Upper Saddle River, NJ: Pearson Education, Inc.
Lawrence, J., & Pasternack, B. (2002). Applied management science: Modeling, spreadsheet analysis, and
communication for decision making (2nd ed.). Hoboken, NJ: John Wiley & Sons, Inc.