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K. Eric Drexler wrote a seminal work about nanotechnology in the 1980s called Engines of Creation. He more recently followed this up with a new book called Radical Abundance, although he is now distinguishing “atomically precise manufacturing” (APM) from the many other unrelated fields that have jumped on the coattails of nanotechnology.

In Radical Abundance, he discusses the difference between Science and Engineering. When we talk about engineering, we are talking about technology, so everything he says about engineering highlights the difference between science and technology.

Drexler has his own particular ax to grind with regards to nanotechnology, but here we’re less interested in that than in the difference between science and technology.

Read Chapter 8 of Radical Abundance and answer these questions:

1. Drexler presents two parables, the elephantologists and the automobilists. The parable of elephantologists shows a successful field but the automobilists were unsuccessful. Both approached their field in the same manner. Why did this approach work for one field but not the other? Explain.
2. He also described two successful endeavors from the real world, mapping the human genome and putting a man on the moon. Which of these is most like the failed automobilists of the parable, and why was it successful while the automobilists were not? What was the difference in the approach?
3. What does he mean when he says that engineering is top down? Why does this approach not work for science? Explain.
4. Why are engineers not interested in experiments? Explain.
5. Drexler says that if several scientific theories try to explain one phenomenon, only one can be correct. Why would that be the case? Does that mean that only one engineering solution to a particular problem can be correct? Why or why not?

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Strategic Planning and Marketing

Figure 1.1 in the course text illustrates how various functional plans for a healthcare organization support the overall strategic plan.

Figure 1.1: Relationship of overall strategic plan to business unit plans. Adapted from Strategic Planning and Marketing in Healthcare Organizations by R. Stevens and L. S. Silver, 2015, section 1.2: “The Importance of Strategic Planning and Marketing – Strategic Planning Process Overview.” Copyright 2015 by Bridgepoint Education, Inc.

The healthcare delivery system is often described as a service-driven industry. Therefore, it is vitally important for healthcare organizations to define the services that they are providing; however, it is equally important to determine the demographics or customer base that requires the specific service.  

The strategic planning process supports the healthcare organization by prioritizing objectives and detailing the actions needed to fulfil the goals of the business plan. Specific actions are unique and depend on the healthcare organization’s services, goals, and mission. Not all objectives outlined in the strategic plan require marketing plans (e.g., purchasing land, equipment, and buildings). Other objectives may require a marketing plan (e.g., providing physical therapy targeted toward a specific demographic).

To prepare for this discussion, read Chapters 1 and 2 of the course text. You may also want to review the recommended article by Yang (2010). Then read the scenario below and construct your initial post based on the directives that follow.

Scenario
The marketing director for Happy Valley long-term care center looks at the organization’s strategic plan to differentiate marketable objectives from non-marketable objectives. Objectives found in the healthcare organization’s strategic plan include the following:

Purchasing medical equipmentPurchasing more landAcquiring financial capitalAcquiring physical resourcesProviding elder day care to Alzheimer’s patientsProviding physical therapyProviding social activities such as bingoPromoting product awareness such as: marketing in a manor to improve the public’s perception of the HCO’s product or serviceProviding shuttle service to medical appointmentsIncreasing salesCreating a brandEstablishing the organization as a leader in the long-term care industry

Initial Post: Based on the Happy Valley scenario detailed above and the information presented in Chapters 1 and 2 of the course text, construct an initial post in which you

Differentiate between the organization’s stated objectives as to whether they are marketable or non-marketable objectives.  Select the marketable objectives (i.e., those you would recommend developing in a marketing plan), and explain why you consider those objectives marketable.Explain why the marketing plan objectives should be in line with the objectives in the healthcare organization’s strategic plan.

Be sure to provide concrete examples from the text and from your own research. Each source should be cited and referenced according to APA style as outlined in the UAGC Writing Center (Links to an external site.).

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