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The purpose of the discussion forum is to provide a platform for students to consider how marketing concepts and principles can be applied in practical scenarios in the global hospitality, travel and tourism arena.

Undertake some research (through the library or other citable resources besides your textbook) to identify and share two examples of macro environmental issues or “problems” that are impacting global hospitality, travel or tourism business. Then, provide your thoughts on how a hospitality, travel or tourism business could help resolve or mitigate these two issues or problems, and identify the steps that should be taken to address them in the company’s marketing plan.

Be sure to cite the source of the information you are referencing using APA guidelines. American Psychological Association (2020). APA publication manual (7th ed,). Washington, D.C.

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