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Using yourself as an “optimal” market target for a hospitality, travel or tourism business, list and outline the steps that should be taken by that business in developing effective marketing communications to reach you. [CO3 / M11-02] (Chapter #13 & Video: Marketing Promotional Mix)



Explain why the development of a marketing plan is important and what purpose it serves; then, prepare an outline for creating a hospitality, travel or tourism business marketing plan, specifying each of the key sections and what information they should contain. [CO6 / M12-02] (Chapter #18, Video: The Marketing Plan, Video: Developing a Marketing Plan & Video: Great Restaurant Marketing Plans in 2016 Must Follow These Steps)


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