Value Communication and Value Capture

Content:
a) Develop strategies to promote and advertise the product (brand awareness, stimulate demand, push vs. pull). (2 pages)
b) Select a pricing strategy (skimming, penetration, competition, product line, premium pricing). (2 pages)
c) Reference page (1 page)

Formatting guidelines:
Part 3 must be 4 pages of content (cover points a-to-b listed above) and 1 page of references. Do not include a cover page. You must cite the book (Grewal, D., and Levy, M. (2020). Marketing (7th ed.). McGraw-Hill) and at least 5 external sources using APA style formatting. Use Times New Roman 12, double-spaced. Do not cite Wikipedia or Investopedia! Other reliable sources are national newspapers, official government websites, business magazines such as Inc.com, fastcompany.com, Harvard Business Review hbr.org, and The Economist. To be successful, make sure you address all the issues described above. Before submitting your paper