understanding opration, logistics and supply chain management

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essay in 2000 words. You must choose an
organisation or business like an automotive company (in manufacturing industry) or a hospital (in service
sector). You are not supposed to choose any company which we are dealing with in seminars like Arnold
Palmer hospital or Frito Lay as well as past essays. You need to produce an essay elaborating on the key
operation, logistics and supply chain management issues faced by the operations and supply chain
manager(s) in this particular organisation / business.
You can collect data from resources like websites, books, journal articles and grey reports. Some case studies are
available to help you collect required data.
By focusing on the operational and supply chain issues, you should seek to identify and clarify how the operation
functions and supports the market that it serves. What service delivery system (s) or manufacturing process (es)
does it use? What infrastructure does it use to manage these delivery systems? And how, together, do these
support the market (s) that it serves? A critical, detailed and relevant analysis should be made of the various
Based on your analysis, you are expected to make recommendations about how the business can improve its
performance. Consider triple bottom line – described as the incorporation of economic, environmental and social
factors as the three dimensions of sustainability in business practice – in your analysis.
As it might be impossible to analyse all the areas of operations, logistics and supply chain management, you
should also decide which area (s) to cover in your discussion. Therefore, choose two of the following list in
managing operations, logistics and supply chain.
• New product/ service development and process
• Managing quality
• Location and Layout
• Managing people in operation and supply chains
• Logistics mix: Channels, networks, transportation, managing inventory and capacity
• Managing business relationships in supply chains
• JIT and Lean
To conduct writing the essay, students need to read and refer to core text books and academic journals as we

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