The Digital marketing plan
May 8th, 2022
In today’s business environment, marketers are expected to develop agile marketing plans, using the latest technology and communication channels. However, those plans must fit with the brand’s vision and existing marketing infrastructure.
To be presented to the Marketing Director of the same brand as you have chosen for your Brand Management
Your plan should cover all of the key aspects of a traditional marketing plan but should highlight the opportunities that digital communications channels and ever-evolving marketing technology can offer.
The plan must contain these elements: Situational Analysis, Objectives, Strategy, Tactics, Actions and Control
