small company from Ukraine or Russia
An individual paper is to describe the presentation’s advertising campaign in essay or business report form.
Instructions & Grading Criteria
Content: accurate and complete details on the advertising campaign, including a critical, realistic and detailed analysis of available research, and a clear screening and evaluation of strategic options, as well as justification of the chosen strategy and media outline. (70%)
Clear adhesion to the guidelines and formatting (15%)
Clarity and accuracy of communication, including cohesiveness, grammar and spelling (15%)
Students must consider the use of theories and models, the flow and progression of their critical writing and presentation, overall clarity, structure and coherence of their answers.
Students will be graded on their capacity to prioritize, synthetize, discuss and evaluate the topic based on different perspectives
All statements made must be supported by facts, figures and references
All sources of information must be referenced using the Harvard Referencing System
Don’t forget to add as appendix pictures, tables and etc.