Reverse Engineering Project Part 4
Using the templates below, or the template of your choice:
Identify the price points and pricing structure
Identify and present the promotion methods and strategies and promotion mix, including the media mix
Identify the corresponding internet-based application of the product or service (i.e. how is the product or service is positioned and presented through disintermediated communications on the enterprise’s web site, and social media channels)
Prepare and submit the above as a marketing plan using the templates provided or your own template. PLEASE NOTE-you are to include the topics within the assignment instructions, not those provided in the template. The template is ONLY A GUIDE FOR FORMATTING PURPOSES.
MINIMUM of SIX pages (TOTAL) in length and AT LEAST five sources.
Keep in mind this plan should be written as an internal document to the standards expected from a marketing department when submitted to top management. Typically, millions of dollars are involved in the management decision to “go to market” The plan should reflect this level of attention to detail.