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Qantas Group in the Global and Domestic Airline Industry – strategy management

Author: Andrew Newman
May 10th, 2022
The following questions are based on the case “Qantas Group in the Global and Domestic Airline Industry ‘’, that you were asked to read before the exam. Each question is worth 10 marks. (Total 40 marks)
1. What problems has Qantas faced in the international airline industry?
2. What risks would Qantas face in developing strategic alliances with companies such as Emirates Airlines (EA)? What are the risks to EA?
3. Critically evaluate the multi-brand (Qantas and Jetstar) strategy pursued by Qantas domestically.
4. What should Qantas do over the next five years to stay competitive?
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