Program Development: Objectives, Goals, Mission, and Community Involvement

A program’s mission statement, goals, and objectives have a role in guiding program development and provide scaffolding for a program’s design. Program planners must distinguish between these different kinds of statements and understand how each should be used in the planning process. As you learn in this module, it is particularly crucial that planners develop appropriate and measurable objectives, as these are used as benchmarks throughout the design, implementation, and evaluation of a program. When a community participates in determining the overall mission statement and goals for your program, their buy-in increases the likelihood that your programs will succeed in meeting that community’s needs.
In this module, you expand your knowledge of various methods of needs assessments. These range from surveys and questionnaires, to community forums and focus groups, to simple observation of the community in action. You also explore how the community can contribute to organizing and designing a health program and examine collaboration strategies that can be used when setting program goals and priorities.
In addition, you review the ways in which evidence can be used in program planning. Through this module’s video program, you see the central role the Community Guide played in one region’s anti-tobacco program efforts.

Discussion 1: Program Development: Objectives, Goals, Mission, and Community Involvement
When planning a health promotion program, the behaviors and conditions you seek to address must be clearly articulated early on. Working with community members to develop a clearly defined mission and specific and measurable goals is an important step.
To prepare for this Discussion, consider an HIV prevention program being proposed by a professor at a local university. The program is being funded by a national HIV/AIDS service organization. The professor has also identified the following stakeholders: two community organizations active in HIV prevention, the local health department, and various community members.
By Day 1 of Week 4, post your assessment of whether or not you expect the identified stakeholders will have difficulty setting program goals, and explain why. Identify additional stakeholders that should be involved in the planning process and explain why you chose them. Describe the collaboration strategies you would use to avoid turf struggles and ensure that all stakeholders have a sense of ownership over the program. Explain why these strategies would work.

Need a custom paper ASAP?
We can do it today.
Tailored to your instructions. 0% plagiarism.


McKenzie, J. F., Neiger, B. L., & Thackeray, R. (2013). Planning, implementing, and evaluating health promotion programs: A primer (6th ed.). San Francisco, CA: Pearson.
Chapter 4, “Assessing Needs” (pp. 71–110)
Chapter 6, “Mission Statement, Goals, and Objectives” (pp. 141–161)
Chapter 9, “Community Organizing and Community Building” (pp. 255–277)
Schulz, A. J., Israel, B. A., Coombe, C. M., Gaines, C., Reyes, A. G., Rowe, Z.,…Weir, S. (2011). Community-based participatory planning process and multilevel intervention design: Toward eliminating cardiovascular health inequities. Health Promotion Practice, 12(6), 900–911.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Verified Essay
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat