No design background

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper
Assignment Details
Marketing Skills
Health care organizations realize that they have target audiences that they need to tailor their messages to. For example, a sports rehab would likely target high school and colleges with sports programs as part of their marketing efforts.
For this assignment, consider the role of a health care manager at a skilled nursing facility in your city or county. You have been asked to give a presentation to the leadership team on how to better reach your target audience—the aging population and seniors. The presentation should address the following:
The demographics on this group in your area (e.g., overall percent of the population over 65 or 75, male and female in the group, or average income)
The main types of insurance for this target group
Approaches to marketing to this specific target audience
Challenges to overcome in reaching the target group
Approaches to retaining this target group as a long-term client or patient
Provide a Reference slide with 3–5 academic sources.(separate sources)
Submitting your assignment in APA 7 format means, at a minimum, you will need the following:
Title slide: Remember the running head. The title should be in all capitals.
Length: 15 slides minimum
Body slides: This begins on the slide following the title slide and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your presentation for this assignment is 15 slides. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
Reference slide: References that align with your in-body academic sources are listed on the final slide of your presentation. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference slide is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.

Live Chat+1(978) 822-0999Email