Method and Eperical Chapters

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1. A method chapter. Aleesha

You are primarily expected to collect data from secondary sources (document analysis, interviews, websites, observations etc.) – but also primary sources could also be relevant. You should search information through sources such as internet and – where it is practical feasible – communicate directly with the chosen firm (interviews, onsite visits etc). Out of all this, identify important “jigsaw puzzle pieces” which together can create patterns and themes around your problem.

In this quest, try to identify what is distinctive and unique in the product development around the offer. Out of these different analyses, you can in the end create an overarching creative suggestion on how to improve the product development work around an offering in the firm.

2. An empirical chapter. Aleesha

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