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IKEA case study

Author: Andrew Newman
May 11th, 2022
IKEA Case Study

Read the case study, Business Model and Competitive Strategy of IKEA in India, from the Deresky textbook Part 3 Comprehensive Cases. Analyze the content and prepare a paper addressing the following prompts.

Describe the key elements of IKEA’s globally successful business model. Identify the sources of IKEA’s competitive advantage.
Describe the bureaucratic and cultural challenges faced by IKEA in gaining approval to enter India. Describe how the company overcame these.
Discuss the challenges that IKEA could face down the line in establishing its stores in the Indian market. Determine what steps IKEA should take to succeed in the Indian furniture market.
Be specific with your responses and validate with research.

Your assignment should be a paper 3-5 pages long, not including the required title and reference pages.

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