Development of a Marketing Plan for a Smartwatch.

Note: I would like to please have the same writer from my 2 previous requests to complete this order as well, as he already knows what the project is about. Thanks in advance. ID # 24099
Again, my product of choice is a smartwatch with new features.
This is a development of a MARKETING PLAN, not a business plan.
I am attaching the work done so far in regards to it just in case the writer might need it. I’ve also attached the instructions and requirements. I am not sure of many pages the writer will need to complete the project. If more pages are needed than the ones requested please let me know so I can add funds/pay more.

Please write an executive summary of the project.” An Executive Summary is a one-page document that outlines the purpose, process, findings, discussion, and findings of a report submitted to management. CEOs often read and assess an Executive Summary before deciding to read the entire report, so this must be high quality narrative that demonstrates the significance of the work undertaken, the objectivity of research and analysis underpinning the report, and the credibility of the resulting conclusions.
In other words, the Executive summary outlines the resources and objectives that the firm has.”

For references please use as many as needed.

Below are the steps of how one can conduct the research, as each section has a connection with the following section.
1. Executive summary
2. Situation Analysis
3. Target segmentation
4. Position strategy
5. Marketing Mix actions – 4P’s
6. Financials/budgeting
7. Implement, Monitor, Control

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