continuation from assignment 1. Second report

Task Overview: Internal analysis and business-level strategy

This assignment is a continuation of the work you undertook in Assignment 1. Your brief is to provide a report that evaluates the capabilities of your organisation and its business-level strategy.

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Report Structure

The following list sets out the sections of your report.

1. Title page

In the title page you should include:

1. Title of the report.

2. Your name and student id.

3. Date and unit code.

2. Table of contents

Include all the section headings and subheadings below, together with the page numbers.

3. Executive summary (200 words)

This is a one-page introduction and summary of the report, written as a series of short paragraphs or in point form, outlining the:

1. Purpose: A description of why you have undertaken the analysis and written the report.

2. An outline of the organisation’s capabilities.

3. An outline of the organisation’s competitive strategy.

4. Strategic analysis

This section comprises the following sub-sections.

4.1 Organisational capabilities (900 words)

4.1.1. Clearly identify the firm’s resources and distinctive capabilities, ensuring your provide tangible examples.

4.1.2. Apply the ‘VRIO’ criteria to evaluate the strategic capabilities of your business and assess whether they have a competitive advantage and how sustainable this is likely to be.

4.2 Competitive strategy (900 words)

Identify how your organisation should compete and explain how/why their competitive strategy will be:

4.2.1 Externally and internally consistent

4.2.2 Feasible

4.2.3 Ethical

4.2.4 A possible basis for achieving competitive advantage.

5. References: List all references cited in the report. Use the Harvard system of referencing.

Report Format

Max words: 2000 (excluding title page, table of contents and references. Appendices are not allowed. Section word limits are a guide.)

Line spacing: 1.5

Font: Arial or Times New Roman 12 pt.

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