Case Questions and Report

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Group Report
An important aspect of the course is the group project. This project will be done in a group of 5. The group project will be in the form of a case analysis of 3,000 – 4500 words. While the format may normally be a report, it is important that you read the instructions given below carefully. In Marketing there are no “model answers” to situations and thus there is not a single correct way of dealing with the topic that you choose. The distinction between a good answer and one that is not so good is in the analysis and clear response to the topic/s. In your report, provide justification for the solutions that you suggest.

Sources: Follow professor guidelines.

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