Business Management – critique, synthesise and apply knowledge of business model frameworks.

This assessment requires students to critique, synthesise and apply knowledge of business model frameworks. Start by gathering information and data from published sources such as peer-reviewed academic articles, media articles, websites, annual and company reports, company newsletters, etc.

You need to describe and critique the various theoretical approaches to designing business models. Include at least four different business models in your critique. This will provide the opportunity for you to evaluate the differences and similarities between the various business models. You might wish to analyse business models of commercial for-profit organisations, non-profit organisations, social enterprises, established organisations or young start-up organisations. Consider key components that are typically covered in business models, such as value propositions, the creation of sustainable values, different stakeholders, resources and cost structure.

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Your report is based on synthesising your readings. Remember to support your analysis with theoretical and empirical studies on business models. You must include the 3 required readings – Osterwalder, et al, (2005), Teece (2010) and Zott, et al, (2011).

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