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Anna’s Cleaning Service

Author: Andrew Newman
May 12th, 2022

Project outline

Strategic Issue: Ineffective marketing campaign that is unable to attract enough new customers.

Overview of the company

Vision & mission

Industry analysis (Ex: SWOT)

Strategy plan & Recommendation

Implementation & Expectations (future results)

feedback from the owner/leadership on the strategic plan’s impact

Based on this outline I will be responsible for completing the Implementation & Expectations portion. We are analyzing a cleaning company titled Anna’s Cleaning Service https://annascleaningservice.com . The primary strategic issue is that there’s an Ineffective marketing campaign that is unable to attract enough new customers. We are to create a strategic plan to overcome this obstacle. I have attached additional instructions for the assignment, a questionnaire, a power point template (focus only on implementation and and grading rubric. On the powerpoint slide please provide speaker notes. And Please use information from the textbook Chapter 9 Implementing Strategies and Plans Successfully to generate ideas for implementation and expectations (future results) for Anna’s cleaning business. I have also attached Financial statements that I’m unsure if they are accurate.

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