Analysis of the Industry Environment of the US Candy Industry

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Thinking about the U.S. Candy Industry and using the analytical framework developed by Porter in his Five Forces Model:

1. Define the boundaries of the US Candy Industry using the guidelines in the Teaching Note on Industry Analysis found under this topic and the information provided by Michael Porter in Chapter 7 of Competitive Strategy. Specifically, is the US Candy Industry one monolithic industry, or should the industry be considered two (or more) separate industries based upon Porter’s scope of product and geographic scope criteria? Also, what (if any) are the strategic groups that exist in the US Candy Industry? Include your industry and strategic group definitions and your reasoning for them at the beginning of the report.

2. Perform an analysis of the level of threat from new entrants to the US Candy industry and report your findings along with the details of your analysis. Your analysis must cover all of the 8 primary factors that contribute to the level of this threat, and it must provide an overall assessment of the threat of new entrants to the US Candy Industry.

3. Perform an analysis of the Power of Suppliers to the US Candy Industry and report your findings including the details of your analysis. Your analysis must cover all of the primary factors that contribute to the level of power that suppliers have relative to the US Candy Industry. Provide data-driven analysis of these factors wherever possible and appropriate. Your analysis must provide an overall assessment of the power of suppliers relative to the US Candy Industry and these overall assessments must be clearly stated in your report.

4. Perform an analysis of the Power of Buyers from the US Candy Industry and report your findings including the details of your analysis. Your analysis must cover all of the primary factors that contribute to the level of power that buyers have relative to the US Candy Industry. Provide data-driven analysis of these factors wherever possible and appropriate. Your analysis must provide an overall assessment of the power of buyers relative to the US Candy Industry and these overall assessments must be clearly stated in your report.

5. Perform an analysis of the Threat of Substitution faced by the US Candy Industry and write a report containing the details of your analysis. Your analysis must cover all of the primary factors that contribute to the threat of substitution and the level of inter-firm rivalry relative to the US Candy Industry. Provide data-driven analysis of these factors wherever possible and appropriate.

6. Perform an analysis of the Level of Inter-Firm Rivalry in the US Candy Industry and report your findings including the details of your analysis. Your analysis must provide an overall assessment of the level of inter-firm rivalry in the US Candy Industry and your overall assessment must be clearly stated in your report.

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